It time to step up

FUCK STANDING ON THE SIDELINE.
FUCK INJUSTICE.
FUCK RACISM.

To us, strength has no identity, and solidarity should have no race.

We can’t continue with business as usual. This week, we're suspending our regular schedule to focus on content related to this struggle, the fight against white supremacy and the fight for Black lives and Black futures

We're working hand-in-hand with our team to shape our plan for better representation, not just for now, but for forever.

As a black owned business, we ask you to stand with us and take action.

Black people, along with our culture, are often used as vessels of entertainment; commodities that are solely for viewing pleasure and unfortunately for a lot of people it stops at just that. It is exhausting.

When we state Black Lives Matter we mean they matter every second, every hour, of every day.

What's happening in the US right now is a global issue and something we all need to take a stand and speak up about. Each and every one of us can create change within our network of friends, family and communities. ⁠

We cannot shy away from the topic of racism and the political injustices that are currently occurring.

We must be dedicated in spreading awareness in every possible way in order to be seen and heard with the outcome of making sure those black lives get the justice they deserve.

You may not understand what it is like to be a black man, black woman or black child but you can educate yourself on the meaning of white privilege.

What YOU can do: Share posts to spread awareness, donate to organisations (link in bio), speak to friends and family about the issue. Do not be silent.

If you feel uncomfortable talking about race or find it hard to understand the pain or anger of black people don't shy away from it and don't pretend that you do understand.

This week all our channels will be used to educate and encourage others to fight for a positive change - we will work to support our local communities and develop further initiatives.

We're utilising our internal education platform to circulate - and give access to - a library of resources, in order to increase the awareness of equal rights.

This initiative aims to provide a deeper understanding of the injustice and inequality that millions still face.

It's time to donate

Black Lives Matter pioneer in the movement to fight for freedom, liberation and justice. Leading the way in providing a voice for Black people, BLM provide the resource for further understanding of racial prejudice, opening the eyes of the world to the challenges many people face, whilst offering an opportunity to make change.

With hundreds of charities helping communities, we understand that it can be difficult knowing where to direct your charitable donations.

By no means a comprehensive list, here is a short index of organisations that you can donate to right now to make an immediate difference.

  • Black Lives Matter - a global organisation which creates space for Black imagination and innovation, whilst providing an educational platform.
  • Black Visions Collective - a black, trans, and queer-led social justice organisation and legal fund based in Minneapolis-St. Paul.
  • The Bail Project - a nonprofit that aims to mitigate incarceration rates through bail reform.
  • We love Lake Street - an organisation helping to rebuild the Lake Street community in Minneapolis which has been affected by recent riots.

Ways You Can Help

As well as the educational resources below, being vocal is a crucial step in gaining awareness and promoting the need for change. 

Here is a list of petitions and further ways you can help.

Educate yourself

There is no guidebook to eradicate racism. There are however, multiple insightful resources and learnings that have been published to help educate you, and your community on the history behind the movement. 

Below, a variety of non-fiction, and fiction works by authors that help paint a visual representation of both pain and injustice, which aim to unite all races in the fight for equality and freedom.  

NETFLIX

BOOKS / AUDIBLE